- Strategy & Business Plan Development (LGBT Market Assessment TM)
- LGBT Opinion & Market Research (in partnership with Harris Interactive.)
- LGBT Media Relations
- Organizational/Event Sponsorships
- Strategy & Business Plan Development (LGBT Market Assessment TM)
- Executive Briefings on the Gay Market (demographics, trends, opportunities)
- Management Education & Consensus Building
- Strategic Business Partnerships & Alliances
- Advertising & Direct Marketing Counsel
The visibility of gay and lesbian consumers along with accurate research on their spending patterns has grown dramatically
in the past decade. Growing competition among companies for this market has also transformed a media trend into solid marketing and
partnering opportunities.
We see avoidable issues of consumer backlash, communications failures and public relations gaffes by companies who find they are
grappling with these market questions. Straightforward objectives can and do demand sensitive, experienced approaches. Even the
best-intentioned outreach can become misunderstood or difficult to address for all levels of management.
By combining our marketing communications skills with our public relations expertise, we offer a unique and comprehensive approach
to gay and lesbian marketing efforts. Without such a two-pronged approach, companies risk not leveraging their investment, or worse,
not planning for all contingencies.
Working together with our strategic research partner, Harris Interactive, Witeck-Combs Communications also conducts path-breaking
market research about the LGBT consumer. Tapping into Harris Interactive's LGBT subpanel, the largest available anywhere, allows
companies and organizations to analyze the behaviors, characteristics and attitudes of this highly sought after market segment.
Helping You Navigate the LGBT Landscape
How to Tap the $743 Billion LGBT Market
Communicationing Effectively about LGBT Issues
Your Business and LGBT Public Policy
Learn more about our partnership with Harris Interactive
Download a PDF featuring market research highlights of the LGBT market
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Business, Inside Out
- By Bob Witeck and Wes Combs |
